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Measure your impact with >x< Analytics

Campaign metrics plotted as a bar chart

Ready to launch your >x< Ads campaign?

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How to use >x< Analytics

Track your results

Analyze your post data to understand your followers. Every word, photo, video, and follower can have an impact.

X Analytics shows you how your audience is responding to your content, what's working, and what's not. Use this data to optimize your future X campaigns and get better results.

Explore key dashboards

Track the metrics that matter

Your monthly >x< report card.
This dashboard features high-level statistics and is a gallery of your greatest hits. We’ll spotlight your top-performing posts and introduce you to the influencers in your network.

Explore key dashboardsTrack the metrics that matter

  • Campaign dashboard

    Get data-driven insights on your paid ads performance. Your impressions, results, engagement rate, and cost-per-result are tracked here. The results are based on what type of campaign objective you selected.

    View dashboardLearn more

  • Conversion tracking

    Conversion tracking starts where X stops. Measure your return on ad spend by tracking the actions people take after viewing or engaging with your ads on X. Set it up now to learn about your customer's journey.

    Set up for webSet up for mobile

  • Business Insights Dashboard

    Built to help you get (even) better at X, you'll get weekly recaps on your followers and impressions. Plus personalized tips and resources to help you keep growing.

    View dashboard

  • Get help

    Have more questions? Read our step-by-step guides and answers to common questions in our Ads Help Center, or get in touch with an X Ads specialist for more information.

    Visit Help CenterContact support
Built for What's Next

Your audience is on >x<.Your ads should be too.

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