Meta Verified Terms of Service
These Meta Verified Terms of Service (“Terms”) govern your (referred to herein as you, your, or “Paid Subscriber”) purchase of, and participation in, a subscription bundle of benefits with Meta for a business or commercial purpose. These Terms supplement and amend, as applicable, the Instagram Terms of Use and Community Guidelines, Meta Terms of Service and Community Standards, Community Payment Terms, Meta Commercial Terms, and all other terms, conditions and policies incorporated therein. These Terms supplement, as applicable, the WhatsApp Business Terms of Service. These Terms are between you and Meta Platforms, Inc., (“Meta”) or Meta Platforms Ireland Limited (“Meta Ireland”) (as provided under the Terms of Service) and you agree that you will ensure that any third party on whose behalf you access or use Meta Verified (as defined below) for any business or commercial purpose will abide by these Terms, and you represent and warrant that you have the authority to bind that third party to these Terms. Depending on your country of residence, aspects of Meta Verified may be owned, operated, or controlled by Meta, Meta Ireland, or affiliates of Meta or Meta Ireland (each, a “Meta Affiliate” and collectively, the “Meta Affiliates”). References to “us,” “we,” and “our” mean either Meta, Meta Ireland, or a Meta Affiliate, as appropriate. Any capitalized terms used but not defined herein have the meaning given to them in our other terms and policies, including the Facebook Terms of Service and the Meta Commercial Terms. Each Meta Verified subscription is accessed through and part of the “Meta Products” provided by Meta, and your use of Meta Verified is deemed part of your use of the Meta Service, Instagram Service, and Facebook Service. As part of your Subscription Services, you will have access to certain additional WhatsApp Business Services (as defined in the WhatsApp Business Terms of Service). The WhatsApp Services provided as part of the Subscription Services shall be governed by the WhatsApp Business Terms of Service, which are incorporated herein by reference. By joining, using, or otherwise participating in Meta Verified, you agree to these Terms. Please read these Terms carefully prior to any purchase of Meta Verified and use of Meta Verified Benefits (as defined below). If you do not agree to these Terms, do not purchase Meta Verified. Your use of Meta Verified is subject to, and you agree to comply with, these Terms, as updated from time to time in accordance with these Terms. You agree to follow any additional instructions or technical documentation we provide to you for Meta Verified.
- Definitions.
- Business Portfolio is a product offering within the Meta Business Suite that enables businesses and creators to connect and manage their business assets like Facebook Pages, Instagram professional accounts, and WhatsApp business accounts, as applicable, and the people who work on them. When referred to herein, this term means the Business Portfolio that owns the Business Asset you’ve selected for Meta Verified.
- Business Asset means your business’s Facebook Page, Instagram professional account, and/or WhatsApp business account, as applicable, selected for Meta Verified.
- Applicant means a person who has been granted full administrative control of the Business Asset and who has applied to be a Paid Subscriber of Meta Verified on behalf of the business.
- Meta Verified is an automatically renewing, paid subscription toolkit, made available on Instagram, Facebook, and WhatsApp (separate purchase per application or as part of a bundled package), and purchased by an eligible Paid Subscriber, in exchange for certain benefits determined at Meta’s sole discretion, which will include a verified badge, and may include one or more of the following (collectively, “Meta Verified Benefits”): impersonation protection; account support; and prioritization and increased visibility across some surfaces. Some Paid Subscribers may receive trial benefits that Meta is testing before launching to a broader audience (each, a “Trial Benefit”). Meta reserves the right to modify or discontinue any Trial Benefit at any time in its sole discretion, with or without notice to you.
Per your eligibility and where available, we will offer multiple subscription plans. Meta determines plan availability based on your business activity on our apps which, depending on your region and the app you use to access Meta Verified, may include a broad set of measures, e.g., profile visits, post engagement, status views and/or, subject to applicable law, number of message conversations. The subscription offering that is available to your business reflects the level of support required by Meta to provide subscription benefits commensurate with your business’ engagement and activity across our products. Where available, you may be eligible for a one-time introductory pricing offer for a set period of time. Please read the offer terms carefully before making your subscription election. If you accept the introductory offer, you understand and agree to pay the associated subscription price following the expiration of the introductory offer. If after accepting the introductory offer, you change your subscription by adding or removing assets or adjusting your tier selection, your introductory offer will become invalid. You may be charged a subscription fee in advance on an annual basis or other recurring interval disclosed to you prior to your acceptance of the introductory offer. For annual subscriptions, we will send you a reminder before the end of the introductory offer or otherwise as required by applicable law.
For users accessing Meta Verified in-app, where available, they must have full administrative control of the Business Portfolio to manage the Meta Verified subscription, including having access to customer support. Increased visibility may vary depending on a number of factors, including the Business Asset’s existing audience size and the topic of their posts. Business Assets with a smaller following may see a more noticeable impact to their reach since their audiences are smaller. Not all features are available on all platforms, and Meta Verified may not be available in all regions or to all businesses within that region. Meta Verified Benefits may change periodically or from time to time as we keep improving the service.
- Renewal Date means the calendar day in each month, or calendar month and day in each year (in each case, as applicable), following your Subscription Date that corresponds with the calendar day, or the calendar month and day (in each case, as applicable) of your Subscription Date. On each Renewal Date, your Meta Verified subscription will automatically renew and you will be charged for another Subscription Term unless you cancel your Meta Verified subscription, or your subscription is otherwise discontinued, in accordance with Section VII below. For example, if you select a monthly subscription and your Subscription Date (as defined below) is February 15, you will be charged for another month of the Meta Verified subscription on March 15 of the same calendar year, and the 15th day of each subsequent month until your Meta Verified subscription is canceled or otherwise discontinued. In the event you pay for Meta Verified on a calendar day not contained in a given month, your Renewal Date will be on the last day of such month. For example, if your Subscription Date is March 31, your first Renewal Date will be April 30 and subsequent Renewal Dates will be on the 30th day of subsequent months. If you select an annual subscription and your Subscription Date is February 15 (during a non-leap year), you will be charged for another year of the Meta Verified subscription on February 15 of the following calendar year, and every three-hundred and sixty-five (365) days thereafter until your Meta Verified subscription is canceled or otherwise discontinued. If an automatic renewal fails, a grace period (“Grace Period”) of up to 16 days (depending on your payment method) will be added to your subscription so that you can update your payment information. During the grace period, you will not lose access to Meta Verified.
- Subscription Date means the date on which you accept these Terms.
- Subscription Term means each one-month or one-year period (as the case may be) following your Subscription Date. For example, if you select a monthly subscription plan, and your Subscription Date is March 15, the then-current Subscription Term will last from March 15 until April 14 of the same calendar year and the next Subscription Term will automatically begin on April 15 of the same calendar year. If you select an annual subscription plan, and your Subscription Date is March 15 during a non-leap year, the then-current Subscription Term will last from March 15 until March 14 of the following calendar year and the next Subscription Term will automatically begin three-hundred and sixty-five (365) days later, on March 15 of the following calendar year. In some cases, your Subscription Term may differ in length from the monthly and annual Subscription Terms defined herein; if your Subscription Term is not monthly or annual, you should consult the terms of your offer to determine the length of your Subscription Term.
- Eligibility. To purchase Meta Verified, you must comply with eligibility requirements in this Section II. Eligibility criteria are subject to change as we improve and enhance our product offering.
- Business Portfolio Eligibility. Your Business Portfolio must meet these minimum eligibility requirements:
- Meet minimum ownership requirements for the Business Asset(s)
- Not exceed the maximum number of users with access to manage the Business Portfolio
- Be located in a country in which Meta Verified is being offered
- Applicant Eligibility. You must meet these minimum eligibility requirements:
- Have an existing Business Portfolio within the Meta Business Suite
- As applicable, have Advanced Protection (“AP”) enabled on your Business Portfolio and turn on AP for all users of your Business Portfolio
- Meet minimum account activity requirements, including role tenure
- Not exceed threshold number of business assets, users, or subscriptions of Meta Verified
- Not exceed threshold account change activity, such as a name change, within a certain time period
- Be located in a country in which Meta Verified is being offered
- Be 18 years of age or older or the age of majority in your country of residence
- Instagram Business Asset Eligibility. Your selected Instagram professional account, if applicable, must meet these minimum eligibility requirements:
- Be an Instagram professional account
- Be a complete profile, including profile picture and category
- Be located in a country in which Meta Verified is being offered
- Comply with Instagram Terms of Use and Community Guidelines
- Facebook Business Asset Eligibility. Your selected Facebook Page, if applicable, must meet these minimum eligibility requirements:
- WhatsApp Business Asset Eligibility. Your selected WhatsApp business account, if applicable, must meet these minimum eligibility requirements:
- All content and accounts will be treated according to our existing guidelines for recommendations on Instagram and Facebook, including our Content Distribution Guidelines.
- You acknowledge and agree that if your Instagram account is synced with your Facebook personal account, the Meta Verified subscription will, if applicable, unsync them. You further acknowledge and agree that you are responsible for restricting access to your account and password, otherwise maintaining the security of, and accepting responsibility for all purchases and other activities that occur in or on, your Instagram and/or Facebook accounts.
- Verification Process. You must provide the initial subscription payment and enable AP for your Business Asset(s) to initiate the verification process. Once initiated, you will have a set number of days (identified in the flow) to complete the verification process; otherwise, the subscription will be canceled and the initial payment refunded. You may be asked to input or confirm the business contact information associated with the selected Business Asset(s). This includes the business name, address, phone number, website, tax ID (if required), and owner name (“Business Contact Information”). You may be asked to upload business documents or government ID, or provide bank verification, as part of - or as an alternate method of - verification. You may also be verified based on your activity across Meta’s products or services. See additional WhatsApp data sharing section below. Meta may review any information you provide (using automated and manual review) along with the information contained in official public records involving your business, where available, as well as conduct additional integrity checks. As applicable, if your Business Portfolio information and the information contained in the public records do not match, we may update the Business Portfolio information to reflect the information in the public record. As a final step, you may be asked to select your preferred contact information (email, phone, text, government ID (for persons having significant control of the business)), or website domain verification, as applicable) to confirm your connection with the business. Meta will collect and use your information consistent with these Terms and the Meta Privacy Policy. The verification process is subject to change as we continue to improve our Meta Verified offering.
You acknowledge and agree that once you’ve submitted your initial payment, you will not be able to change your Business Contact Information or information associated with your Business Asset(s), including name, handle, bio, and category, for the duration of the subscription. If you wish to change or modify your Business Contact Information or Business Asset information, you will need to cancel your subscription and, if you choose, reapply for a new subscription with the updated information and pay the initial subscription fee.
You acknowledge and agree that the verification process may take up to three (3) business days, and may take longer in some instances due to high volumes of submissions. Meta Verified Benefits will not be available until the verification process has been successfully completed. Once verified, you will not be able to transfer your subscription or the verified badge to any other business asset. If you use false or misleading information during this process, your Meta Verified badge may be disabled and we may take additional action against your account. If we are unable to verify your Business Asset, we will notify you. If you purchase on iOS you may need to cancel your subscription and request a refund, if you purchase on Android or web Meta will refund you. Please follow the instructions provided to you in your notification or see Section VII(C) below.
WhatsApp will share certain data with Meta, including your WhatsApp business profile information, to allow Meta to conduct the verification process and provision the Meta Verified service pursuant to this Agreement and the WhatsApp Business Terms of Service.
- Subscription Services. Your Subscription Term begins on the Subscription Date and renews automatically on a monthly or annual basis (as the case may be), unless earlier canceled or discontinued, or otherwise communicated to you in an offer. You acknowledge and agree that Meta may charge you for payment on each Renewal Date and during the Grace Period, unless your Meta Verified subscription is discontinued or canceled before the end of the then-current Subscription Term. You hereby grant Meta permission to automatically charge the Meta Verified monthly or annual (as applicable) payment amount (“Subscription Fee”) to your chosen payment method on each Renewal Date and during the Grace Period until you or Meta cancel your Meta Verified subscription. You acknowledge and agree that the Subscription Fee is subject to change with notice to you at Meta’s sole discretion.
- Purchasing Meta Verified; Third Party Billing Services. You are required to keep your contact information, payment method, and billing information current, complete, and accurate. Payments made through either Google or Apple in-app purchasing (“IAP”) services are subject to and you agree to adhere to Google or Apple terms and conditions and billing policies that govern your use of such third-party IAP services. Purchases made through our web services are subject to the Community Payments Terms.
- Anti-discrimination Policy. As a part of this service, you will not use our products to discriminate against individuals or groups of people. This prohibition includes the use of our products to deny opportunities to individuals or groups of people based upon protected characteristics such as race, ethnicity, religion, national origin, age, sex, sexual orientation, gender identity, family/marital status, disability, or medical or genetic condition. Meta Verified subscribers must also comply with applicable laws that prohibit discrimination globally as well as those specific to housing, employment, and credit.
- Discontinuation, Modification, and Cancellation. Access to Meta Verified Benefits may be disabled or canceled at any time and for any reason, including if your account violates these Terms or the Instagram Terms of Use, Community Guidelines, WhatsApp Business Terms of Service, WhatsApp Business Messaging Policy, or Facebook Terms of Service or Community Standards.
- Discontinuation, Modification, or Cancellation by Meta. To the extent permitted by law, Meta reserves the right to refuse, discontinue, modify or cancel purchases, or terminate access, suspend, modify or cancel Meta Verified and/or Meta Verified Benefits at any time in its sole discretion. In no event will Meta be liable for terminating or suspending your use of Meta Verified, for the discontinuation of Meta Verified, for the modification, removal or disabling access to any feature or other aspect of the Meta Verified Benefits, or for the revocation of your access to or eligibility for Meta Verified. In the event Meta discontinues, materially modifies, or cancels your subscription to Meta Verified, Meta will provide notice of the discontinuation, material modification, or cancellation. To the extent permitted by applicable law, Meta reserves the right to suspend or cancel your access to Meta Verified without notice (or after providing reasonable notice where required by applicable law), upon rejection of any charges or payment default, including the Subscription Fee, or if your payment method returns the payments previously made to Meta then you are liable for the charges. Any other requirements that may apply to our right to cancel your access to Meta Verified for your payment default under applicable law shall remain unaffected by the foregoing sentences. In the event of cancellation by Meta, cancellation may be effective immediately, including removal of all Meta Verified Benefits; if such cancellation is initiated by Meta due to your violation of these Terms, you will not receive a refund. Meta Verified currently is not available to certain categories of businesses, such as government, non-profit, and political organizations, including politicians, and any such businesses that successfully subscribe to Meta Verified may have their subscriptions revoked.
- Revocation of Subscription. Following successful onboarding, certain activity may result in Meta’s revocation of your subscription due to integrity concerns and potential fraud risk. This includes material changes to the underlying account or asset on which verification was based, such as the Business Asset(s) being deleted, the Applicant’s permissions downgraded from full administrative control of the Business Portfolio, the business phone number being changed, or the Business Asset reverting to a personal or consumer profile. If this happens, Meta will revoke the entire subscription, including bundled subscriptions.
- Cancellation by You. You may cancel your Meta Verified subscription at any time prior to each Renewal Date by selecting the “Cancel subscription” option under your “Manage Subscription” settings in Account Center, or by utilizing any other cancellation method that may be available to you by any third party under applicable law. To avoid a subsequent charge by auto-renewal, you must cancel your Meta Verified subscription before midnight in your local timezone on the last day of the Subscription Term. In the event of cancellation by you in accordance with these Terms, cancellation will be effective at the end of the current Subscription Term and the Meta Verified Benefits will continue until the end of the current Subscription Term, unless you request to immediately cancel your benefits from your “Manage Subscription” settings. If you immediately cancel your subscription, you may not receive a refund for any partial subscription period unless required under applicable law. Your Meta Verified subscription may be canceled immediately if you: (1) delete your account; (2) have a bundled subscription and remove a subscribed Meta Verified account from Meta Business Suite; or (3) take an action that renders your account ineligible for a Meta Verified subscription. In the event of cancellation by you, Meta will not give you a refund.
- Termination or Suspension of Account Support. Account support is dependent on your active subscription to Meta Verified. If your subscription is canceled or revoked, you will no longer have access to account support and any open conversations you have with the account support team may be closed. Your account support may be suspended, terminated, or otherwise restricted if you: (i) abuse or otherwise misuse our account support services, or (ii) abuse, threaten, intimidate, or otherwise harass any account support agents, in each case as determined by Meta in its sole discretion.
- Cancellation by Residents of Europe or Australia. For residents of the European Union or the European Economic Area, or of the United Kingdom, as applicable and where available, you may have a right to withdraw from or cancel the agreement for the Meta Verified subscription under these Terms within a specific cooling-off period. When and how this right may apply is explained in our EU, EEA & UK Consumer Right of Withdrawal Information. For residents of the European Union, the European Economic Area, the United Kingdom, or Switzerland who are acting as a consumer (i.e., for a purpose which can be regarded as being outside your trade, craft, or profession), with regard to active Meta Verified subscriptions, Meta will provide reasonable prior notice of changes to these Terms. For residents in Australia, nothing in these Terms restricts, excludes or modifies any rights that cannot be excluded under any applicable law, including the consumer guarantees set out in the Competition and Consumer Act 2010 (Cth). To the extent permitted by applicable law, not canceling the Meta Verified subscription before your next Renewal Date will be deemed your consent to the modified terms that will take effect on your next Renewal Date. Where required by applicable law, Meta will ask you to reconfirm your consent to the modified Terms.
- Refunds. Except as required by law and Section VII above, all purchases are non-refundable. Meta does not offer any credits or refunds, including, without limitation, of the Subscription Fee or any other ancillary fees or taxes for any cancellations or partial subscription periods. For payments made through either Google or Apple IAP, if we cannot verify your business, or if you do not complete the verification steps in the time allotted, you will have to initiate a refund through Apple or Google. Subject to third-party IAP billing policies, you may request to cancel your Meta Verified subscription 24 hours prior to your next Renewal Date. Refunds are subject to your IAP refund policies from your platform provider. If you used the Apple App Store or Google Play Store to purchase Meta Verified for your account, contact Apple Support or Google Support for more information about their refund policies and legal terms. If you are eligible for a refund, your refund may take up to sixty (60) days.
- For residents of Taiwan and Korea. For residents of Taiwan or Korea (when service is available), in accordance with relevant laws, you have a right to withdraw your purchase of the Meta Verified subscription and receive a full refund prior to the completion of the verification process. Once the verification process is completed, you will be entitled to cancel your subscription and receive a refund anytime up to twelve (12) days after each Renewal Date during each Subscription Term.
- Third-Party Fees and Taxes. As applicable and where available, you are responsible for all third-party fees (including IAP fees) and any applicable national, state, or local sales or use taxes, value added taxes (“VAT”) or similar taxes or fees payable in connection with your purchase of Meta Verified and any products, services, or content you purchase for yourself under the Meta Verified subscription. If you do not pay the sales or other tax or fee on a transaction, you will be responsible for these taxes or fees in the event that they are later determined to be payable on the sale, and Meta reserves the right to collect these taxes or other fees from you at any time. If you are using third-party IAP services to purchase a Meta Verified subscription, as applicable and where available, you will be shown the total transaction amount and applicable taxes assessed by the third-party IAP service provider in accordance with their relevant terms of service and legal agreements and restrictions (including use of IAP for personal use) imposed the third party IAP service provider in connection with your use of in-app purchasing functionality.
- Notice. You agree to receive electronic communications regarding your use of Meta Verified and related payments. You also agree to receipt of these communications through the Meta Products or the email address you provided to us. Notifications, including email notification, shall be deemed received by you within twenty four (24) hours of the time posted or sent.
- Supplemental Data. If you provide (or allow Meta to access) any data, content, or other information in connection with your use of Meta Verified (collectively, “Supplemental Data”), then you grant Meta (and its affiliates) an irrevocable, non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to host, use, distribute, modify, run, copy, publicly perform or display, translate, and create derivative works of this Supplemental Data. This license survives even if you stop using Meta Verified. You are responsible for obtaining the necessary rights and permissions and a lawful basis (in compliance with all applicable laws, regulations and industry guidelines) to disclose Supplemental Data to Meta and to grant this license.
- Third-Party Representatives. If you are using Meta Verified on behalf of a third party (including, but not limited to, as an agent or representative of a user), you represent and warrant that you have the authority as agent of this party to use these features on their behalf, agree to these Terms, and hereby bind this party to these Terms. You agree to indemnify and hold Meta harmless from any claims, suits, losses, liabilities, damages, costs, and expenses resulting from your breach of the Terms.
- Term Updates or Changes; Price Changes. Meta reserves the right to update these Terms from time to time. If any change to these Terms is material, we will provide you with notice before the change becomes effective, so that you can choose to terminate or discontinue your use of Meta Verified. Your continued use of Meta Verified despite material changes to the Terms constitutes your acceptance of the changes and any updates or changes to these Terms will apply to any purchase or renewal of a Meta Verified subscription made after any such amendment. We reserve the right to change the price for the Meta Verified subscription from time to time. We will give you at least 30 days’ notice of any price increases. If you do not want to continue your Meta Verified subscription at the new price, you can cancel your subscription before the start of the next subscription period. If a price reduction is made with fewer than 30 days’ notice, please consult such notification for information on when such price changes will take effect and any changes to the right to cancel your subscription relating to such price change. If you have purchased a subscription through one of our third party partners or another service, price changes may also be subject to the terms and conditions of that third party or service. Where required by applicable law, Meta will ask you to reconfirm your consent to the modified Terms. This section does not apply if you are a resident of Germany.
- Testing. You understand that, from time to time, we may run tests on Meta Verified and Meta Verified Benefits, which may impact your use and experience thereof. As notified in these Terms, you acknowledge and agree that we may run tests to improve our products, including to assess formatting, performance, relevance, pricing, reporting, targeting, rendering, and delivery of Meta Verified and Meta Verified Benefits.
- Disputes. You expressly agree to the Limits on Liability and Disputes provisions in the Meta Commercial Terms incorporated herein (located at Meta Commercial Terms or successor locations designated by Meta), which may include without limitation mandatory arbitration and waiver of your ability to bring class actions.
- Conflicts, Survival. If there is a conflict between the provisions of these Terms and those of any other Meta terms or policies, the provisions of these Terms will govern with respect to your use of Meta Verified and access to Meta Verified Benefits and solely to the extent of the conflict. If any portion of these Terms is found to be unenforceable, then, except as otherwise provided, that portion will be severed and the remaining portion will remain in full force and effect.