Scott Benson

@scott_benson

SEO, Advertising, Analytics, Conversion Optimization. Founder, President & Chief Strategist for Benson SEO. Consulting. Sports. Random nonsense. Find more info:

Washington, DC

bensonseo.com

Pinned
Scott Benson
@scott_benson
Jan 5
AI visibility is becoming a blind spot for SaaS brands. Here’s how we’re tracking it and helping companies optimize their content for AI visibility:
AI Visibility Monitoring for SaaS Brands - Benson SEO
From bensonseo.com
Scott Benson
@scott_benson
12h
OpenAI's shipping WebMCP in ChatGPT's browser: sites can hand AI agents defined actions instead of letting them fumble through your UI. Early and desktop-only, but it's the start of building sites for agents, not just crawlers. Worth watching.
ChatGPT Adds WebMCP Support For Interactive Websites
From searchenginejournal.com
Scott Benson
@scott_benson
13h
Ahrefs on Google's Discussions & Forums results: Reddit shows in 83.9% of them (87.8% in the US), with Facebook Groups and Quora next. For informational queries, being active in the right subreddit beats spinning up your own forum.
Analysis: Reddit Appears in 83.9% of Google's Discussions and Forums Results
From ahrefs.com
Scott Benson
@scott_benson
15h
New data on Google's August spam update, and it was brutal: 16.71% of top-10 URLs got dumped past position 100 vs 9.2% in a normal week. 82% more volatility than baseline. If your rankings cratered mid-August, you weren't imagining it.
Google's August 2026 spam update hit rankings harder than normal
From searchengineland.com
Scott Benson
@scott_benson
Aug 27
Heads up, rank trackers: Google's rolling out /goto redirect links in search results that can't be decoded. Scrapers now follow each redirect server-side. Aimed at SerpAPI and AI harvesters, but expect SERP tools to get slower and pricier.
seroundtable.com
Google Search Rolling Out google.com/goto Tracking Parameters
Google Search seems like it is rolling out the google.com/goto URL as a passthrough URL within the search results that it began testing in July 2026. This seems like a way for Google to help prevent...