Patience + trust in the process play a role here too. It took us 324 days to reach $400 MRR.
Not $400k. $400.
Another 9 months: $10k MRR.
And 3 years after launching: $1M ARR.
Today, more than 20k teams pay for Plausible. Still open-source. Still fully user-supported.
If you are in year one and progress feels painfully slow, remember: slow is not the same as stuck.
Customers make an open-source business financially stable, not donations.
We tried to fund Plausible through donations.
In 6 months, we got 6 donations. $5 each. $30 total.
In the same 6 months: paid subscriptions grew from $400 to $8,500 MRR.
People didn't pay because they
