April was Plausible's best month ever.
Trial signups increased 84% from January to April.
No new feature. No paid ads. No viral post. And it wasn't a traffic spike either: non-logged-in traffic increased by only 2%.
What changed?
We spent a few days simplifying our homepage. No redesign. No new layout. Just clearer structure and copy.
Full recap: plausible.io/blog/homepage-…



