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  • 97 Things Every UX Practitioner Should Know: Collective Wisdom from the Experts

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97 Things Every UX Practitioner Should Know: Collective Wisdom from the Experts

by Daniel Berlin (Author) Format: Paperback
4.5 out of 5 stars (66)
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Tap into the wisdom of experts to learn what every UX practitioner needs to know. With 97 short and extremely useful articles, you'll discover new approaches to old problems, pick up road-tested best practices, and hone your skills through sound advice.

Working in UX involves much more than just creating user interfaces. UX teams struggle with understanding what's important, which practices they should know deeply, and what approaches aren't helpful at all. With these 97 concise articles, editor Dan Berlin presents a wealth of advice and knowledge from experts who have practiced UX throughout their careers.

  • Bring Themes to Exploratory Research--Shanti Kanhai
  • Design for Content First--Marli Mesibov
  • Design for Universal Usability--Ann Chadwick-Dias
  • Be Wrong on Purpose--Skyler Ray Taylor
  • Diverse Participant Recruiting Is Critical to Authentic User Research--Megan Campos
  • Put On Your InfoSec Hat to Improve Your Designs--Julie Meridian
  • Boost Your Emotional Intelligence to Move from Good to Great UX--Priyama Barua

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  1. ISBN-10
    1492085170
  2. ISBN-13
    978-1492085171
  3. Edition
    1st
  4. Publisher
    O'Reilly Media
  5. Publication date
    June 15, 2021
  6. Language
    English
  7. Dimensions
    6 x 0.75 x 9 inches
  8. Print length
    295 pages
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97 Things Every UX Practitioner Should Know

From the Preface

The user experience (UX) community is full of people who want to help others lead better lives. Whether we are making a website easier to use or creating designs that guide people to make healthier decisions, we just want to help others. This also applies to our colleagues across the industry: we want everyone who has chosen this occupation to thrive. That’s why you’ll often see more hugs than handshakes at UX conferences—everyone in the field is just so nice.

That’s the intended spirit of this book—it’s by the UX community and for the UX community, and it intends to give back to the UX community. To ensure that contributors extended beyond my personal circle, we had a submission process in which anyone could submit a chapter. This helped to solidify my theory about UXers being so nice. Every stranger I met during the process was generous and eager to give back to the community.

To round out the community giving, the authors have decided on a number of UX nonprofit organizations to which any book royalties will go, starting with Creative Reaction Lab in St. Louis and the Center for Civic Design. This book wasn’t written to make a buck or to give people exposure. We wrote this book to help the UX community do great work.

Many people involved with UX came across the field by chance. My UX “aha” moment came during my customer support days, when I sat as a participant in a usability study. With my psych undergrad focus on visual space perception and my love of computer geekery, this seemed like the job for me! I was even more pleased to learn you don’t need to be a designer to work in UX, since I thought I didn’t have a creative bone in my body. This phrase would make Adam Connor bristle in our conversations, and he eventually convinced me that everyone is creative—it’s just a matter of how creativity is expressed by or elicited from an individual. Researchers are creative problem solvers; strategists think creatively to give design projects meaningful direction; and, as I’ve learned in many design studios, anyone who can draw or imagine a rectangle can design.

This book is intended for everyone in the UX community, whether advanced practitioner or beginner: designers, researchers, UX strategists, developers, content strategists, managers, and executives. The goal was to make each chapter as practical as possible and to cover topics that even advanced folks may not have previously considered. The chapters are organized into the different areas of interest in UX:

  • Career: Tips to advance your hireability
  • Strategy: Dealing with the fuzzy frontend of the design process
  • Design: Creating experiences for customers, employees, and other users
  • Content: Writing words that matter and that aren’t an afterthought
  • Research: Gathering data from study participants to uncover actionable insights

We live in a service economy. Businesses must consider the priorities of their customers, members, patients, employees, and of all other users in their ecosystem. UX strategy, research, and design are the pathways to aligning experiences with people’s expectations for how things should work. People all across the business world should be aware of how the UX sausage gets made. The authors of this book hope it provides information for everyone who wants to create great experiences for other people.

Editorial Reviews

About the Author

After providing technical support for hard-to-use systems for a number of years, Dan Berlin discovered the world of user experience (UX) when he sat as a participant in a usability study. That’s when he quit his job and went full-time to Bentley University to earn an MBA and an MS in Human Factors in Information Design. During his 13+ year UX career, Dan has lived the agency life and spent 10 of those years building the research team and practice at Mad*Pow, an experience design agency in New England. He recently started Watch City Research, a UX research consultancy outside of Boston, where he focuses on usability research in different product domains. He served on the UXPA Boston Board of Directors for eight years and served as the submission chairperson for their annual conference from 2012 to 2021. Dan also teaches in the Bentley University UX certificate program, is on the Board of Directors for the Waltham Land Trust, is advisor to the Gamma Chi chapter of the Sigma Alpha Mu fraternity at Brandeis University, and can often be found kayaking along the Charles River or hiking with his dog, Shadow.

Product details

  • Publisher ‏ : ‎ O'Reilly Media
  • Publication date ‏ : ‎ June 15, 2021
  • Edition ‏ : ‎ 1st
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 295 pages
  • ISBN-10 ‏ : ‎ 1492085170
  • ISBN-13 ‏ : ‎ 978-1492085171
  • Item Weight ‏ : ‎ 14.4 ounces
  • Dimensions ‏ : ‎ 6 x 0.75 x 9 inches
  • Best Sellers Rank: #1,623,759 in Books (See Top 100 in Books)
  • Customer Reviews:
    4.5 out of 5 stars (66)

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  1. Amanda Rotondo

    Amanda Rotondo

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    Full content visible, double tap to read brief content.

    After growing up in Connecticut and roaming the Northeast as an academic nomad for 100 years and 100 apartments, Amanda is now happily settled north of Boston. Her writing celebrates all that is surprising, quirky, hilarious, and touching about the seemingly mundane. Amanda loves bargains, gardening, thunderstorms, and a solid 25%-30% of people. She is terrified of lobsters, the word “slacks,” and of the remaining 70%-75% of people.

    See more on the author's page
  2. Daniel Berlin

    Daniel Berlin

    Brief content visible, double tap to read full content.
    Full content visible, double tap to read brief content.

    After providing technical support for hard-to-use systems for a number of years, Dan discovered the world of user experience (UX) when he sat as a participant in a usability study. That’s when he quit his job and went full time to Bentley University to earn an MBA + MS in Human Factors in Information Design. During his 10+ year UX career, Dan has lived the agency life and built up the research team and practice at Mad*Pow, an experience design agency in New England. In 2021 he started Watch City Research, a UX research consultancy outside of Boston. He served on the UXPA Boston Board of Directors for eight years and served as their conference chairperson from 2012 to 2021. Dan also teaches in the Bentley University UX Certificate program and can often be found kayaking along the Charles River or hiking with his dog Shadow.

    See more on the author's page
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Customer reviews

4.5 out of 5 stars
66 global ratings

Top reviews from the United States

  • Evan S.
    5 out of 5 stars
    This book is about so much more than UX
    Reviewed in the United States on June 16, 2021
    Format: Paperback
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    Full content visible, double tap to read brief content.

    I actually don’t work in the field of UX (I’m a rabbi) but I love to read books from other disciplines to help me think differently about my own style of leadership and management. Many of the articles in this book are about so much more than UX, writing about tips for keeping ourselves fresh as leaders, being emotionally intelligent managers, and much more. I think anyone who runs an organization or company that wants to deepen their thinking and how they approach their leadership, staff and constituents can glean a ton of wisdom from these articles. Thank you Dan Berlin!

    18 people found this helpful
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  • Aida Najarian
    5 out of 5 stars
    A great book for folks who are new to UX
    Reviewed in the United States on July 27, 2022
    Format: Paperback
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    Full content visible, double tap to read brief content.

    We gifted 2 of these books to our interns because it covers a wide range of topics in bite-sizes (2-3 pages per topic.) They are delighted as it's giving them a better understanding of a wide of range of topics that most UX practitioners are currently working through.

    3 people found this helpful
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  • Brett H
    5 out of 5 stars
    A Must Buy
    Reviewed in the United States on June 10, 2021
    Format: Paperback
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    Full content visible, double tap to read brief content.

    This is an absolutely fantastic resource in the world of UX. The book is well organized with useful information provided in 97 easy to understand and digestible chapters. I learned something new in each chapter that i will be able to put to use in my daily practice.

    13 people found this helpful
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  • Kyle Thompson
    5 out of 5 stars
    Great resource for all things UX!
    Reviewed in the United States on June 10, 2021
    Format: Paperback
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    Full content visible, double tap to read brief content.

    Just started learning UX after attending a boot camp. Definitely a great purchase!

    12 people found this helpful
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  • Dave
    5 out of 5 stars
    Tips & tricks from subject matter experts
    Reviewed in the United States on October 5, 2025
    Format: Paperback
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    Full content visible, double tap to read brief content.

    Great hands-on guidance from practitioners in the field versus academics. Love the SME (subject matter expert) stories from front-liners in the field.

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  • Adam
    5 out of 5 stars
    Excellent resource
    Reviewed in the United States on June 9, 2021
    Format: Paperback
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    Full content visible, double tap to read brief content.

    This book is filled with practical and digestible views on a burgeoning field. Unless you are an egomaniac and think you know everything, there is value in every chapter that even the most experienced UXer will find.

    17 people found this helpful
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  • Matt
    5 out of 5 stars
    Extremely valuable, even for a non-practitioner
    Reviewed in the United States on June 9, 2021
    Format: Paperback
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    Full content visible, double tap to read brief content.

    My company has a fantastic UX team, but I’ve always felt a bit removed from what they do. This is no longer the case — this book has proven to be a tremendous resource and has already begun to help me better understand their world. A must-read for anyone who wants to serve clients better!

    11 people found this helpful
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  • Star Gazer
    1 out of 5 stars
    Tip: read the chapter titles and you're done!
    Reviewed in the United States on June 11, 2021
    Format: Paperback
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    Full content visible, double tap to read brief content.

    Before you buy this book, use the Look Inside feature to read the names of the chapters. That's pretty much all you need to know and it's all you will take away from this book. I'm not sure what qualifies these writers as experts - that part is unclear - but the book is not all that useful for people who are working or studying in UX. I imagine it's the sort of book you'd use for a 101 class for undecided majors to give them a peek into the industry to decide whether they want to work in the field. Or something a weekend Bootcamp would use to christen you a UX designer. Or an intro for people who have never heard of UX? Overall, the chapters are obvious bumper sticker-like axioms that, yes, every UX practitioner should know... because... if you don't know them, then you aren't a UX practitioner. And each "chapter" is less than two pages - barely enough to provide any depth or value beyond a cursory overview of the "thing"

    6 people found this helpful
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